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The current problems are a dint in an otherwise successful year. Rose had a turnover of €174 million between October 2021 and November 2022. This is up 47%, according to managing director Thorsten Heckrath-Rose. Without delivery problems though, the plus would have been 60%. “Supply chain bottlenecks? These won’t end before 2024,” Heckrath-Rose predicted to Bike Europe earlier this year. Judging by the current status, this could be true.
On the outside, it looks like the bicycle industry has learned to adapt to the new reality with higher transport costs, irregular supplies and a constant search for new suppliers to meet unexpected shortages. But there is more going on. “The financial wrecking ball has been released among IBDs and brands,” says US market specialist Jay Townley.
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On the outside, it looks like the bicycle industry has learned to adapt to the new reality with higher transport costs, irregular supplies and a constant search for new suppliers to meet unexpected shortages. But there is more going on. “The financial wrecking ball has been released among IBDs and brands,” says US market specialist Jay Townley.
Rose Bikes says it reserves the right to dynamically adjust pricing in the future. “Of course, we strive to offer our customers transparent and stable prices, but adjustments will have to be made in the future in order to do justice to the cost structure of the product and the conditions of the market,” explains Thorsten Heckrath-Rose.
Penso sia interessante
Riporto quanto trovato in questo link ( dovete loggarvi)
Rose Bikes sitting on 45,000 unassembled bicycles
BOCHOLT, Germany - Bicycle manufacturer and omnichannel provider Rose Bikes, has 45,000 bicycles in stock that cannot be assembled due to missing parts. Furthermore, the brand has also slashed sales prices by 15%, probably to improve the company's cash position.
www.bike-eu.com
Rose Bikes sitting on 45,000 unassembled bicycles
BOCHOLT, Germany - Bicycle manufacturer and omnichannel provider Rose Bikes, has 45,000 bicycles in stock that cannot be assembled due to missing parts. Furthermore, the brand has also slashed sales prices by 15%, probably to improve the company's cash position.GIFT THIS ARTICLE
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The current problems are a dint in an otherwise successful year. Rose had a turnover of €174 million between October 2021 and November 2022. This is up 47%, according to managing director Thorsten Heckrath-Rose. Without delivery problems though, the plus would have been 60%. “Supply chain bottlenecks? These won’t end before 2024,” Heckrath-Rose predicted to Bike Europe earlier this year. Judging by the current status, this could be true.
Waiting on parts from China
The stock of 45,000 bicycles was created due to unreceived parts from China, according to a report in a Dutch regional newspaper. However, director Thorsten Heckrath-Rose had not expected that the number of unassembled bicycles would become so high. He says that Rose had built up additional stock to cope with the many crises that have plagued the industry recently.With this, the company wanted to prevent production from coming to a standstill. Heckrath-Rose tells the newspaper that the parts missing for the final assembly will be delivered in the coming months, after which the bicycles that are in stock can be assembled and delivered.
Sale prices drop 15%
Last month, Rose Bikes dropped the sales prices of its bicycles by 15%. The reasons given for this were the lower costs for raw materials and freight and a switch to more efficient production techniques. With today’s knowledge, it can also be concluded that the price advantage had to allow sales to grow in order to pay for the increasing stock.On the outside, it looks like the bicycle industry has learned to adapt to the new reality with higher transport costs, irregular supplies and a constant search for new suppliers to meet unexpected shortages. But there is more going on. “The financial wrecking ball has been released among IBDs and brands,” says US market specialist Jay Townley.
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Shakeout imminent in US bicycle retail?
On the outside, it looks like the bicycle industry has learned to adapt to the new reality with higher transport costs, irregular supplies and a constant search for new suppliers to meet unexpected shortages. But there is more going on. “The financial wrecking ball has been released among IBDs and brands,” says US market specialist Jay Townley.Rose Bikes says it reserves the right to dynamically adjust pricing in the future. “Of course, we strive to offer our customers transparent and stable prices, but adjustments will have to be made in the future in order to do justice to the cost structure of the product and the conditions of the market,” explains Thorsten Heckrath-Rose.
