Brian Maxwell, fondatore di Powerbar (venduta da lui stesso nel 2000 alla Nestlè per circa 350 milioni di $), muore per infarto nall'ufficio postale di San Anselmo il 19 marzo 2004. Aveva 51 anni e 6 bambini. In passato era stato un corridore ad altissimo livello (leggere sotto).
Brian Maxwell, the 51-year-old founder of the PowerBar, has died of a heart attack. A former world-class marathon runner, Maxwell reportedly collapses in a post office and emergency personnel were unable to resuscitate him.
The PowerBar company has become a multimillion-dollar empire since Maxwell and his wife, a nutritionist, founded it in 1986. They began selling the popular energy bars out of their kitchen and over the next 10 years the company grew to $150 million in sales. In March 2000, the couple sold the company to Nestle SA for a reported $375 million.
Maxwell thought of the idea to make PowerBars while running a 26.2-mile marathon. He had to stop the race after 21 miles, the point where experts say the body stops burning carbohydrates and starts to burn muscle tissue.
In 1977, Track and Field News ranked Maxwell the No. 3 runner in the world, and in 1980 he was part of the Olympic team that boycotted the games in Moscow. He represented Canada in many international competitions as a long-distance runner.
Brian Maxwell, the 51-year-old founder of the PowerBar, has died of a heart attack. A former world-class marathon runner, Maxwell reportedly collapses in a post office and emergency personnel were unable to resuscitate him.
The PowerBar company has become a multimillion-dollar empire since Maxwell and his wife, a nutritionist, founded it in 1986. They began selling the popular energy bars out of their kitchen and over the next 10 years the company grew to $150 million in sales. In March 2000, the couple sold the company to Nestle SA for a reported $375 million.
Maxwell thought of the idea to make PowerBars while running a 26.2-mile marathon. He had to stop the race after 21 miles, the point where experts say the body stops burning carbohydrates and starts to burn muscle tissue.
In 1977, Track and Field News ranked Maxwell the No. 3 runner in the world, and in 1980 he was part of the Olympic team that boycotted the games in Moscow. He represented Canada in many international competitions as a long-distance runner.